DynaSCAPE Software Releases breakthrough coloring software for Landscape Contractors
Burlington , ON ( May 8, 2007 )

(Burlington, ON) DynaSCAPE Software today announced the release of DynaSCAPE Color, the eagerly anticipated software tool that makes it quick and easy for landscape designers to add professional colors, shadings and textures to their landscape design drawings. Developed to work as an add-on to DynaSCAPE Design, the industry leader in CAD-based landscape design software, this new Color tool is being welcomed by many in the landscape industry as a breakthrough innovation, both for its ease of use and its stunning output.

"Until now, landscapers who wanted to color their designs did so either by hand or by importing them into 3rd-party programs like Photoshop or Illustrator," said DynaSCAPE President Mike Bosch. "Because both of those methods are very time consuming, most landscapers only ever color a fraction of all of their landscape designs. Which is both unfortunate and costly, because color adds so much to a design and helps designers win new business. DynaSCAPE Color automates the coloring process in ways that make it fast and easy for anyone to color DynaSCAPE drawings, regardless of their hand-coloring abilities. Landscapers can use the time they save to color more of their drawings."

The company emphasizes that DynaSCAPE Color achieves this automation without any sacrifice in quality. In fact, it puts its computer-assisted color output up against any hand-colored renderings in the industry. According to Bosch, "We enjoy a reputation for having the highest quality drawing tool in the landscape business. So when we started to talk about adding coloring capabilities to it, our customers told us repeatedly, 'If you're going to do color, do it right.' We took that to heart and began our development of DynaSCAPE Color by gathering and analyzing the best color samples from the leaders in landscape design."

The development team for DynaSCAPE Color, which included experts in design, landscaping, color theory and software development, then set about to reproduce the most attractive features of those top samples, first on paper and then within the program. "We identified the elements that made the best colored drawings so attractive - color choices, shadings, textures and transparencies - and essentially built them into the software," said Bosch. "As a result, this new Color tool gives those who don't have the skills to color by hand the ability to produce very artistic results. And it gives those who are already hand coloring experts plenty of new ways to express their creativity and craftsmanship."

Fred Vandervelde, head developer for DynaSCAPE Design solutions, said that in addition to producing results with a professional, hand-colored appearance, it was equally important that the software be very easy to learn and to use. "We focused on user experience from the very beginning, and deliberately designed DynaSCAPE Color to be extremely simple and streamlined. We made use of the latest advances and concepts in user experience optimization, adding subtle visual cues to the software that nudge the user to the next step and make the program intuitive and discoverable as they use it."

Asked why coloring drawings is so important to landscapers, Bosch explained, "If you're selling a professional $10,000 to $500,000 landscape project, you have to have a very strong presentation when you're sitting at the table pitching your landscape ideas to your clients. That presentation, that drawing, is ultimately what those clients are using to assess how professional and how competent you are. Adding color to your drawing not only makes it look much more attractive, it also helps to clarify and explain the details of your ideas. That's why we took the time to 'do color right', as our own customers advised. We designed DynaSCAPE Color to produce amazing looking output that any landscape designer, whether artistically inclined or not, would be proud to put their name on."