6 Key Elements for Remotely Managing Your Teams

6 Key Elements for Remotely Managing Your Teams

6 Key Elements for Remotely Managing Your Teams

​Current events around the world have caused a lot of stress, anxiety and uncertainty in everyone’s minds. Businesses around us are shutting their doors, learning to manage their teams remotely or laying off employees altogether, or filing for bankruptcies. Meanwhile governments scramble to put together relief packages to minimize the economic impact. One thing is for certain, nobody knows what the result will be, but we can all maintain hope. The world has experienced a lot of turmoil over the years, but with the help of certain steadfast leaders, we’ve come out victorious. The leaders I am referring to aren’t political or corporate, but normal human beings like you and me.

I am amazed to see how the business community around the world has come together in these testing times to provide a ray of hope for those who have been affected. With active work-from-home (WFH) policies many jurisdictions, influencers have been putting out a lot of ideas to make sure businesses can run as effectively as possible.

The Shift to Remote Management

I have been leading teams for over 15 years and have no shame in admitting that managing an in-house team is much easier on paper than managing remote teams. In fact, it’s a lot easier in general because you aren’t behind a webcam trying to gauge/read body language and instill confidence at the same time, but in this unprecedented time we must adapt and innovate.

Teams across the world have been affected to a varying degree – some are seeing a huge uptick in their revenue as they happen to be in healthcare, services etc., while some teams find themselves re-forecasting the year to ensure they stay afloat. Regardless of which side of the spectrum you fall, leading a remote team brings a whole new meaning given the current state.

Key Elements of Managing Your Team

There are some key elements of management that should not be ignored regardless of the state in which the world finds itself, and in fact, these should be more paramount than ever:

  1. Transparency
    Employees yearn for transparency from their leaders and organization. With the changes that organizations have undergone or are in the midst of, leaders need to ensure that their employees are informed, to the extent that they can be. If changes are being made, let them know the reason for the change, do not beat around the bush.
  2. Reassurance
    Change does not just affect the employees who are impacted, but also the others who are left to pick up the pieces. Leaders should have one-on-one conversations with their team members to reassure them of their places in the company and alleviate any fears they may have.
  3. Celebration
    Leaders have a responsibility to ensure they celebrate even the smallest wins in this climate. They should be sharing every little victory with the entire company to foster a culture of cheering. With everything going on in the world, we should find joy in the little things and celebrate as much (and as often) as possible.
  4. Checking In
    Doing a regular check-in with your employees is the single most effective way of providing transparency and reassurance. Lack of regular check-ins can be unsettling for employees as they could consider it as a sign of impending trouble. In the very least, your teams will likely end up using their imaginations to fill in those gaps in communication.
  5. Be Present
    It goes without saying that you should be present for your team and employees whenever needed. Encourage them to share their frustrations to help with the transition into the new normal. The weight of the current situation can really take its toll on mental health, so be available in your team’s hour of need.
  6. Motivation
    Humans can feed off each other’s energy, especially from those who inspire or motivate. Drive that motivation forward through gamification; try using colorful charts to demonstrate both individual and team growth/accomplishment through these tough times, create friendly team challenges to encourage healthy habits, share online content that you found inspirational. Anything you can do to keep your team motivated will prove to be beneficial in the long run.

Looking Forward

Although these are uncertain times, we should not forget some of the fundamentals of managing teams; the only difference now is that you need to do everything you were already doing, but in overdrive. Stay authentic and as transparent as possible, and I assure you we will all get through this!

To learn about how our landscape-specific business management software can help you to manage your teams remotely, contact one of our account executives today!

This blog was written by Aman Singh, Head of Sales at DynaSCAPE. With more than 15 years’ experience, Aman has been responsible for mentoring, coaching, and managing sales teams with a proven history of increasing the teams’ performance and contributing to the overall success of each organization.

Remote Selling Tips to Fuel Your Sales Funnel

Remote Selling Tips to Fuel Your Sales Funnel

Businesses across the landscape industry are adapting to the rapidly changing economic conditions. A recent HubSpot data report states, “Average marketing email volume increased 29% the week of March 16, while open rates increased by 53% the same week. Across the month, the open rate increased by 21% overall.” This report suggests two things: first, remote selling is increasing, and second, customers are still looking to engage with companies.

So what does this mean for green industry professionals? Don’t assume your prospects are not going to engage.

Taking the sales mindset forward, let’s look at some practical approaches to help you fuel your sales funnel:

Proactive Communication

The number one mistake you could be making right now is not telling your prospects that your business is up, running, and well-equipped to do remote business.

Here’s an example from the food industry: when food delivery companies started the concept of contactless delivery, they made sure that we, as customers, are well aware of three things – the companies are willing to deliver the food, the type of services we can expect (e.g. a limited menu), and the process of contactless delivery. These three things conveyed to us that they want to serve us, but out of respect for each others’ health and safety, they’ve adopted a new way of doing business.

The present reality of landscaping means that adjusting the way you do business is an essential step in communicating with your prospects. Tell them that your business is up, running, and well-equipped to do remote business.

To get the best results for your communication efforts, we recommend using video messaging. Right now video consumption is at its highest, but that’s not the only reason we are supporting this; video adds a personalized element and instills authenticity in your message. Since you can’t be out in the field meeting and greeting clients and prospects, a video message helps them to set their eyes on you and decide whether or not they want to trust you with the job. A tool to help you easily make videos, like Animoto, can come in handy here to help you create and edit short video clips suitable for sharing with your social network.

Walk Them Through the Process 

Explain to your prospects and clients the changes you’ve made to your operations and processes to help keep them and your staff safe. Help them understand how your company’s action plan can be performed via the web. Here are a few tools to help you streamline your remote sales process:

Zoom Video Meetings

A video meeting is the closest interaction you can have with your prospective clients right now. Zoom, which now has more than 200 million daily meeting participants, is an easy-to-install video conferencing software that allows you to hold individual or group meetings. Along with the video meeting facility, you can also record your sessions which allows you to easily reference anything and everything that was discussed.

A great advantage for DynaSCAPE design users is Zoom’s screen sharing feature which enables you to showcase and discuss your drawings with your prospect. This way you can talk through all the elements of the design, make changes if necessary, and won’t have to send them your drawings until you’ve closed the deal.

Google Forms

To streamline the process of collecting necessary information from your client, Google Forms helps you list out the questions you have for your prospect. This free service lets you share the questionnaire with your clients through a single link.

Google Earth

The functionality of Google Earth allows you to survey an area online to get a rough estimate of the yard size and dimensions without having to drive down to the property; precisely the kind of service landscape professionals needs right now. You can further prepare your quote based on the estimated job size, but be sure to let your customer know that the quote is based on an estimated measurement and could differ if the actual job size is smaller or larger than anticipated.

A key point to remember here is to keep things simple and flexible for the customer. If he/she does not want to spend time typing out an email or using Google Forms to communicate with you, give them the option to share information and/or pictures through whichever medium works best for them.

Allow Schedule Flexibility for You and Your Prospect

Everyone is dealing with different sets of responsibilities in this time of uncertainty. Giving prospects the option to pick and choose makes it easier for them to decide. When scheduling a call time through an email discussion, you have limited scheduling options; sharing your calendar with them allows for higher flexibility.

Calendly is one tool that you can use to share your calendar through the web. It allows you to quickly set up your online calendar to highlight your availability; this way, you can time your sessions well, fit in more and achieve higher productivity.

Take This Time to Build the Bridge

Right now is not the time to wait around and watch your sales funnel dry up. Use this time to adapt and come out stronger. Take the time to build the bridge with your prospects. Show them a plan you can both accomplish. There is nothing more assuring than seeing a well-laid-out plan in this phase. Evaluate technology options that can help you overcome the obstacles of this time. DynaSCAPE is here to provide you with solutions developed by landscape industry experts to meet the unique needs of green industry professionals.

To learn more about DynaSCAPE’s software solutions, contact one of our account executives.

12 Sales Tips for the Landscape Industry to Increase Your Close Rates and Your Profits

12 Sales Tips for the Landscape Industry to Increase Your Close Rates and Your Profits

12 Sales Tips for the Landscape Industry to Increase Your Close Rates and Your Profits

It’s as true in the landscape industry as it is in any other: without sales, you don’t have a business. A key goal for any landscape company that’s serious about planning for profitability is to excel not only in the work that you do but also in your ability to generate leads and win jobs.

Here are 12 key sales tips that can help your landscaping business to improve both your sales closing ratios and your bottom line.

1) Don’t drop the ball by not following up

Always follow up! Responding in a timely manner shows professionalism, and that the customer has your attention. Following up is critical not only to your sales success but also to your company’s reputation. Your follow-up process should be structured and could include emails, thank you cards, phone calls, and site visits. Keeping communication honest, open, and timely is an easy way to differentiate your sales process from your competition.

2) Execute weekly

You need to be able to execute week after week, closing sales regardless of the job’s size. You have to keep new work coming in constantly, even if that means generating your own leads. Hold a weekly sales meeting, and have each salesperson report on the following: sold projects, bid projects, follow-up, new business development, and year-to-date statistics.

3) Whenever possible, close sales on the spot

If you have the opportunity to close small jobs on the spot, make sure you do so. Be prepared with either an automated estimating system or a spreadsheet that you can use to quickly calculate a small quote accurately. That way, you’re more likely to walk away with a cheque in your hand rather than just another small lead to put on your enormous to-do list.

4) Be aware of what you do – and DON’T do – well

Establish what you do well, and what you don’t do well by analyzing your work and HONESTLY assessing what you’re producing. For example, if you’re really not that good at building decks, either get some training or stop offering to build them. Doing bad work gives you a bad reputation and is a headache for everyone involved. Do the work that you’re best at doing.

5) Understand what your customers really need

Understanding your customers’ needs and what kind of work they really want from you is very important. If you can connect with them and come to a mutual, positive understanding of what they’re looking for, the customer will feel more inclined to purchase from you. If you have ideas and input that you would like to add, start by setting the stage for your suggestions and recommendations; ask for the customers’ thoughts first, and then expand on them using your own creativity and unique skills. Be very careful not to tell the customer what they need or what they like; it’s their property and they’re the boss. The key is to ask the right questions when figuring out exactly what the customer is looking for. Questions could be grouped into the following categories: how the property will be used, the scope of work and budgets, customer likes and dislikes, and customer priorities.

6) Use a good sales pipeline tracking system

Managing your sales pipeline is very important for a successful sales team. Implementing a good system for organizing and prioritizing your leads will ensure that you don’t let any potential deals fall through the cracks or become less urgent to you. There’s nothing like an automated reminder to help keep clients on your radar, and to keep your company’s services on theirs.

 

7) Present winning proposals

A carefully-prepared, attractive-looking proposal is your best calling card, and a chance to demonstrate not only your great design ideas but also your professionalism. Think of it from the clients’ point of view: if they’re comparing proposals from two similar companies, chances are they’ll choose the one that shows impressive, hand-drawn quality, clear labels, plant photographs, attractive colors, subtle shadings and opacities, and 3D renderings. “Wow” is definitely the reaction you want to get when presenting your proposals. What you leave with/send to the customer should be a document containing the following information: an introductory statement, a reduced copy of the plan, a proposal, materials list and supporting documentation, testimonials, certifications and insurance certificates, company history and key employee bios.

DuChene Design Solutions

8) Say “no” to lousy jobs!

Closing sales, but not seeing any real profit? Saying “no” to jobs that yield very low profits, or none at all is the first step in correcting that situation. To know whether a job will be profitable or not, you’ll need a reliable system that lets you accurately calculate your break-even point on each and every proposal, before you accept the work. Explain the process; at this point in the sale you have the opportunity to set the tone for the entire job, and really explain how your company does business. When people understand what to expect and the next steps, it creates a much better relationship with the client and really helps to close business. This is also the time to address what will happen if any changes (for whatever reason) arise on the job, and that it may cost the customer extra money. Doing this will protect you and your business if there is something out of your hands that causes the job to be more expensive, whether it be unseen terrain or an old septic tank. Develop a criteria list for your company which includes who you would work for (persona), the size of the project, the type of project, schedule requirements, company profitability, etc. The list of criteria will help to define which type of projects your company should be competing for. These projects will be better suited to your company’s strengths and give you a competitive advantage.

9) Have a system for handling changes on the fly

Changes on the fly can often be a great way to make a job even more profitable, but only if you’re handling these change requests efficiently and accurately. Tracking all the changes, and ensuring they’re all ending up on your invoices will make or break this as a profitable source of revenue. It is vital that change orders are effectively communicated and approved before the work is actually completed. Many landscapers are afraid to discuss the actual costs involved, but this is incredibly important to communicate. If you’re not having these conversations, you’re likely to end up with a dissatisfied customer or lose profits during a negotiation upon the completion of the project. The change orders should also have a separate payment schedule which requires payment upon completion of the change order, not the entire project.

10) Show your company’s value

You may be promoting your company’s skills and products quite well, but are you also pointing out just how much your work will benefit your customers? Help them to understand the true value and worth of your services, and don’t be afraid to point out how great it will be for them to have beautiful, easy-to-maintain landscaping around their house or business. Sell the long-term value of your products and the expertise in your services, not just the cost.

11) Gather and use references.

After you’ve done the work, ask each satisfied customer for a reference, and keep a list of those references handy to show to prospective clients. It’s a habit that not only motivates you to make sure all of your clients are thrilled with your work, but also helps to develop a great reputation for your company which will ultimately help you to win more jobs.

12) Go after repeat business

Create a system that prompts you to go after return business, especially (but not only) if you’re a maintenance company. When you’re phoning or emailing clients, remember to set up winterizing or spring openings. Make it easy for the customer to pre-book your services – it’s more convenient for them, and it guarantees you’ll have their return business. Set up a basic schedule that your customer can either confirm works for them or request to make changes. A good rule of thumb is to make it easy for people to do business with you.

BONUS tip: When you lose a bid, find out why!

We all wish we could win every piece of business that presents itself, but this is never the reality. Whenever possible, ask the customer why they chose someone else. Finding out and cataloging the reasons why you’ve lost jobs can be almost as valuable to your company as winning a single job. If you can recognize trends in your losses then you can identify ways to improve your bidding process. Once you know in which areas you’re falling short, you can adjust your process to prevent or alter those trends which will help you to turn more proposals into sales. You won’t win every single job, but taking that losing percentage and cutting it in half or even one third can significantly drive up revenue and make your business more profitable.

Prepping for the Season of Business

Prepping for the Season of Business

by Joe Salemi, Vice President, DynaSCAPE Software

For most of you, the Spring is the busiest time of the year with new jobs breaking ground and seasonal maintenance contracts getting underway. As the Spring approaches many of you are working to ramp up your businesses so that you and your teams are able to hit the ground running. It’s this preparation and ramp up that is intrinsically critical to the successful launch of your Spring operations.

Well managed, well run, professional landscape companies are typically the most prepared to go into the Spring rush with all hands on deck with the smoothest of transitions. It’s no fluke, there’s a ton of hard work and co-ordination that goes into this.

These companies put significant attention and effort toward the following key areas:

  • Investment in people: making sure they have the right people in the right positions (and making sure they have enough key players in all areas of the operation). Through the “off-season” key members of the team have been upgrading their skill sets. Leadership has made sure that the right training is in place for their returning field crews and new team members.
  • Equipment: they have inspected every piece of their equipment to ensure safe, efficient working order. Any equipment that needs to be replaced is done so, and any new pieces of equipment needed to increase productivity and capacity are added to the fleet.
  • Software systems: they have reviewed their workflows and efficiencies in the software systems they use to operate the business. For some, this means Excel spreadsheets and accounting packages. For others it means a fully integrated landscape design, CRM, sales management, estimating, job + crew tracking, job costing, and billing system (like DynaSCAPE!).
  • Consultants + Peer Groups: Owners and leaders in the business connect with industry consultants to help them work ON the business rather than IN it. They also engage/participate in peer groups to get a sense of what other successful landscape companies are doing and learn about best practices to implement in their own businesses.

I reached out to a few landscape industry friends to see what advice they would offer their peers as they prepare for the Spring rush. The advice is they gave is priceless!

 

Matt Hiner, Hiner Outdoor Living, Colorado Springs, CO

“For the Spring rush we do a few things to prepare. We’ll do some basic housekeeping things like go through all our equipment and make sure they are good to go and restock small tools.

When it comes to handling clients, we will lean on our processes – but we try and take a proactive approach to things too. For annual services we send out reminders and incentivize them to prepay and get on the schedule early to reserve their spot but also allows us to be more organized and efficient. For the procrastinators it’s very important to be polite, upfront and set proper expectations about how long they may have to wait for your services.”

 

Matt Hudson, Matt Hudson Consulting, Jupiter, FL

“Get clear.

Take the time over this next month before the spring rush begins and really get clear about what you want to accomplish during this upcoming spring season. You only get one Spring per year and you want to make the most out of this opportunity.

Set tangible and measurable goals that you want to accomplish this spring. They could be financial goals, both top line revenue and net profit goals month by month, they could be safety goals, they could be operational goals, or anything else that is important to your business this spring.

Once your goals are set then begin preparing to achieve them. Take a hard look at your business and identify what you do best and where your weaknesses are. Find ways to leverage your strengths during this upcoming season and be proactive on improving your weaknesses so they don’t cause you pain in the near future.

Get clear, be prepared and enjoy the ride!”

 

Patrick DuChene, DuChene Design Solutions, Ocean City, MD

“I think the most important thing that any designer can do, especially those using a software program, is to take time before the rush to address the redundancies they experienced on 2019 and turn them into tasks that are much easier to accomplish in 2020.  For example, I have decided that this year, I am going to streamline my automated takeoffs process within DynaSCAPE Software that will save me approximately 15-30 minutes per drawing throughout the year.  For other DS users, one recommendation I have is to work hard at fully utilizing the plant and hardscape takeoffs function within the software.  This is a massively under-utilized tool in the community that is bleeding hours and hours of precious time from many designers’ busy and often overloaded schedules.  Do not try to change everything you do…just pick the 2-3 of the most time-consuming tasks you have, address how to improve upon those tasks, and enjoy the time savings through the season.”

 

Improving processes, leveling up skill sets, adding software systems are all things that DynaSCAPE can help you with to make the absolute most of the impending Spring rush. We believe in well run, well executed landscape businesses and commit to partnering with you to for a safe, profitable, and prosperous 2020 landscape season.

 

Let DynaSCAPE help you get started!

 

Be The First Proposal And Win More Jobs

Be The First Proposal And Win More Jobs

Sometimes being the first one doesn’t mean you’ll always win, but more often than not in landscape design, being first gives you a huge advantage; generally it means you set the bar for what other companies need to beat in their designs and proposals – the first designs get potential clients excited for what they are seeing and it gets them attached to your ideas.

One of the major reasons why customers are selecting the first company to submit an estimate is because of today’s consumer behavior. In this instant gratification world with mobile apps giving us everything in a second, waiting just isn’t in a consumer’s mind. So, much like many other businesses, landscape companies need to cater to this ‘right now’ generation. That means finding ways to get their designs and proposals completed faster, so they can be the first to provide an estimate.

How to be the first proposal

What many landscape companies are doing is implementing software, technology and processes that will:

Landscape design software mixed with business management software has been able to drastically reduce many outdated processes for landscape companies. Most importantly, it delivers that final bullet point of getting proposals to customers faster and being the first estimate on a project.

If you can cut down on the time it takes to manually hand-draw each element of a design, you have a better chance of being first. Or taking that computer-generated design and having your business management software pull out all the information and add costs from your cost book into a proposal, you are again, saving time. Each step on which you save time improves your chances of being the first company through the door.

Make the sales process worthy of your time

One of the key elements of this new trend is that it doesn’t drastically change your typical sales process. You still need to gather requests, complete on-site evaluations for the scope of the work and come up with a proposal to send to your clients. That part doesn’t change, regardless of the method you use. If you are going through this process and at the end, you are 80% more likely to win the opportunity because you were first, it makes it extremely valuable to be first – more so than you may consider.

Regardless if you win or lose a job, many back-office staff, from sales people to estimators, to surveyors to designers are all getting paid for their work. The overhead is still there, but if you get the design out first, there is a much higher chance of recovering that overhead through a successful proposal. Whether you are first or last, you are still completing the same amount of work. With there being a considerable advantage to being the first company through the door, it’s worth thinking about ways to maximize the number of times you are first and how to be first more often.

Put your proposals in the best position to succeed

If you can’t be first, being the best is generally what some landscape companies follow. But why can’t you be both? Whether first or second or last, having a beautiful, professional-looking proposal is going to win you more jobs, regardless of position. The best part of using landscape design software, however, is that you get the best of both worlds. Not only can you create stunning landscape designs in a fraction of the time it would take you to do it by hand, but also, you can get an amazing design to your customers first.

That’s the real power behind landscape design software with an integration to business management software. It’s taking those sales and design processes you already excel at and reducing the unnecessary amount of work to get a proposal out. Instead, you are getting automation in your proposal process with cost books, automatic overhead recovery and analytics on each job. That puts you in the best position to not only win a proposal, but scale your business, cover all the overhead on the job, and earn a higher profit.

The best position to succeed is to be first and be better. With landscape design software, you can accomplish both and be in front of your competition weeks before they are ready to present their ideas.

Vital to your success

Proposals are vital to any landscape company’s success. With landscape business management software, track proposal acceptance rates and see where you won jobs and perhaps most importantly, how and why you lost. Were you first, second or last? Did a client not follow up? Did your proposal come in too high? There are many different reasons that you could lose a job, but without tracking them, the only statistic you know of is that you lost. While that might be good enough for some, knowing exactly why you lost will help you make better business decisions later to win more.

Working with landscape design and business management software will change how you see your proposal process. You can’t improve what you can’t measure, so start tracking your jobs from the start of the process to the end. Get proposals out faster and put yourself in the position to succeed. You can do that by removing processes that slow down your proposal process.

Contact one of our Account Executives today for more information about how DynaSCAPE can help you automate your proposal process, and better track your jobs.

How Much Does It Cost For A Landscape Estimate?

How Much Does It Cost For A Landscape Estimate?

Customers will routinely ask, how much will it cost for an estimate of a landscape design. Some companies do it for free, others charge a fee. But the costs we’re concerned about in the landscape estimate are all the costs the landscape business is paying. How much does it really cost a business to complete a landscape design? And more importantly, have you, as landscape business owner, accounted for all of those costs?

“It’s important to know your numbers, know where you need to be and know when to say ‘when’ on lowering a price,” says Jim Huston, president of J.R. Huston Consulting.

Pricing can be a common frustration for any kind of landscape business. Not only are you dealing with competition and trying to beat low-ballers, but you have to be fair and honest yourself. Your business has expenses, costs and labor to pay out. And cutting from that every time is a quick way to dry up any revenue you may pull away from a job. That’s why it’s so important to know your costs and how to work with them. Landscape software can help define those costs and make sure they are a part of each budget as you prepare estimates and proposals for your clients.

Get Your Break-Even Point

There are some companies that just try and break-even on every job. Employees get paid, and the owner gets his hours in from being part of the crew. The problem is, there is no scaling up of the business, no wiggle room in pricing and no recovery of other overhead or emergency costs. What happens if something goes wrong at your expense? Whose hourly wage is covering for that?

Before you can even start thinking of a price for a landscape design, you need to understand all the costs going into it. Do you have an office space? How about the people in the office answering phones and completing paper-work? What about your estimators who are working off designs and converting them into proposals? There are truck expenses, gas, oil, equipment rentals and so many other overhead related costs that often get ignored.

“It’s important for contractors to understand how to calculate a break-even point,” said Frank Ross, a financial management expert who specializes in the Green Industry. “This comes from knowing your numbers. But then it’s even more important to understand how your break-even point will be impacted by some of the decisions you make.”

By taking into consideration all these overhead costs, you’ll be able to come up with a break-even point on every job. The amount of revenue you need to generate per project, to recoup all the costs you are paying out. Landscape software calculates that using many different recovery models. It gets you to a break-even point, and then you can start adding on mark-ups for products and services.

Add Your Profit Margin

With your break-even point set and your overhead covered, you can now start adding mark-ups to your products, labor, services and materials. In a healthy environment, Lawn and Landscape Magazine says you can apply a 20 percent net profit margin to the break-even point. Once again, you can set your mark-ups in your landscape software in order to automate the process of marking up each item by a specific amount. Materials could be by 20 percent, labor by 15 percent and plants by 10 percent. Each time an estimate is created, the mark-up happens automatically.

More importantly, because you did the break-even point first and then added a mark-up, you now have room to move when a competitor comes in at a lower cost. When customers ask, ‘how low can you go’, you can still maintain a level of revenue that is acceptable to your business by decreasing the mark-up, without touching the break-even cost. That will give you confidence knowing that on each job, you won’t be losing money.

“If I have a job that is purely labor, no materials, I still want to make money,” Huston says. “You should make sure your labor is appropriately priced instead of trying to make up for underpriced labor with a heavy markup on landscape materials.”

Maintaining Your Margins And When To Walk Away

To scale your business properly, sometimes you need to walk away from business. By setting your profit margins, you will know how much profit per job you are making, covering overhead costs as well. When there is more competition in an area, prices can be driven down by discount landscape design businesses. Sometimes you can turn a customer over and make them understand the value. Sometimes you can’t, and you need to know when to walk away because there isn’t enough profit in this particular job.

By knowing these numbers, which can be set up in your landscape software budgeting tools, you know exactly where to draw the line. How much of your margin can you cut before the job is not worth taking on anymore? You want to be winning more bids, but not at the expense of your profit margins and revenue streams. With a shortage of skilled labor, taking on the most profitable jobs is important in order to scale your landscape business. Accepting every job that comes through can be a dangerous practice and lead to you getting the discount brand tag.

Always Know Your Numbers

The best way to know your numbers is to use a landscape software. DynaSCAPE’s Manage360 has a budgeting and sales tool that will give you the breakdown of each job you are estimating for. Know your break-even point, establish your mark-ups, and if needed, tweak your margins so that you are still generating acceptable profit from the job, without cutting yourself short. Landscape software and budgeting is something many older landscape businesses are turning to in order to make proper decisions for their business moving forward.

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