You know that you need a website. Not just any old website, but one purpose-built to attract, engage, and convert your audience.
Easier said than done, right? This guide is here to help.
We’ll look at why having a rock-solid online presence is so important for landscapers just like you. Then, we’ll list key elements alongside landscaping website examples.
We’ll share three website engagement strategies to try and a couple of ways to boost your conversion rate.
Finally, we’ll give you our top tips. Follow these and start seeing results fast.
The Importance of a Strong Online Presence for Landscapers
Think of your website as a salesperson who works 24 hours a day, seven days a week. It’s there to inform potential customers. It explains what you do, the services you offer, and what makes you special.
It also covers the basics, like how to get in touch or request a quote. It answers questions before prospects ask, putting any concerns or reservations they might have to rest.
The content on your site engages customers and showcases your credibility. It also inspires conversions—elements like calls to action (CTAs) prompt visitors to reach out.
These are just some of the reasons you should invest in optimizing your website. Other benefits include:
- Greater online visibility: More visitors equals more customers.
- More customer interaction: This lifts your conversion rate and results in more sales revenue.
- Improved search engine rankings: Considering 46% of all Google searches have a local intent, you want to rank as high as possible in results.
- Stronger customer trust: You can highlight your skills and expertise through photo galleries and case studies. You can also provide social proof through customer testimonials.
FROM ONE OF OUR PARTNERS: How to Do Email Marketing for Landscaping Companies
Key Landscaping Website Elements (and Examples)
How can you squeeze the most value out of your website? We’ve listed the key elements below. These are must-haves.
We’ve also added a couple of links to real-life landscaping website examples. Check these out to see how the elements add to the user experience.
High-Quality Visuals
The average time a user spends on a page is 54 seconds. You have less than one minute to:
- Capture attention
- Show what you can do
- Convince visitors that they should stay longer to learn more
And while content is most certainly an important component of achieving the above, nothing speaks louder than high-quality visuals.
Add these to your website:
- Photos of your best work
- Images of your team on the job
- Videos of the landscapes you’ve completed or you introducing your company
Make sure your images and videos are your own—don’t use stock photos. They should be clear and high-quality too. That way, your site will look professional, and your visitors will be inspired.
See it in action:
Clear CTAs
CTAs are like signposts. They point your visitors toward the action you want them to take.
For example, if you’d like them to request a quote, you might have a “Get a Quote Now: button. You could use a contrasting color to make it stand out.
You could also position your contact form at the very top of your home page. This makes the next steps crystal-clear to your audience.
See it in action:
FROM ONE OF OUR PARTNERS: 7 Strategies for Generating Commercial Landscaping Leads
Testimonials and Reviews
If behavioral economics has taught us anything, it’s that people are social creatures.
They like to go with the flow. They don’t usually want to challenge the status quo. You can use this to your advantage by including social proof on your website.
You can add:
- Written or video testimonials from your past customers
- Your Google reviews, using a review plugin
- Case studies that outline the challenge and outcome
These elements win visitors’ trust. There are other people vouching for your service, so it must be as good as you claim it to be.
See it in action:
Contact Details
If someone wants to reach out to you, they should be able to find your contact information in seconds.
Think about it like this. The goal of good web design is to remove as much friction as possible. Important details shouldn’t be buried in a convoluted menu. Instead, they should be front and center.
A good rule of thumb is to include your phone number (and, in some cases, email) in the top bar.
See it in action:
Easy-to-Navigate Layout
A website that’s easy and intuitive to navigate is a website that inspires conversions. Why? Because it offers a positive user experience.
Your visitors can find the information they need to make a decision. They don’t have to spend time digging through web pages or following links. It’s all there, right where they expect it.
Not only does this boost your user experience, but it also makes your site more polished. A sleek and modern website reflects your business’s professionalism too.
The good news is you don’t have to be a web designer to make a great-looking site. Website builders like WordPress have plenty of pre-made themes you can use.
See it in action:
RELATED ARTICLE: Setting the Right Price: How Much Should Landscaping Cost for High-End Projects?
Landscaping Website Engagement Strategies
You’ve got a great website. It’s packed with all the features we listed above. The question is: How do you get people to visit it and engage with your business?
Give these three strategies a try:
- Use social media to increase your reach. Link to web pages in your posts and include your website address in your bio.
- Make sure your site is mobile-friendly. This is absolutely essential for accessibility. Almost one-third of all web traffic in the US is from mobile devices. Plus, mobile friendliness helps you rank higher in search results.
- Consider adding real-time support to your website. You could have a live chat function. You could also use an AI-powered chatbot to answer commonly asked questions.
Landscaping Website Conversion Optimization
Your conversion rate is the percentage of website visitors that take an action, like contacting you.
You want this figure to be as high as possible. The greater your conversion rate, the more leads your site generates.
Optimize your site for conversions with these tips:
- Make sure your contact details are easy to find.
- Limit the amount of information you collect in contact forms.
- Showcase your services and use relevant and specific CTAs.
- Offer multiple payment methods for greater customer convenience.
FROM ONE OF OUR PARTNERS: The Digital Marketing Quick Start Guide for Landscapers
Top Tips for Optimizing Your Landscaping Website
Follow these quick tips and transform your site into a conversion machine:
- Upgrade your images. Make sure they are high-quality and showcase your best work.
- Add customer reviews to your website. Consider using a plugin to automate this process.
- Make your CTAs more specific. Let’s say you offer a lawn care service. Change “Get a Quote” to “Get a Personalized Lawn Care Quote Today.”
- Find out if your site is mobile-friendly. If it isn’t, rethink your design.