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Selling Innovations Webinar 1: Create the Un-Biddable Landscape Plan and Proposal

This is the recording of the webinar that we hosted on October 18th, 2012, the first of our Selling Innovations Fall Webinar Series presented by landscape industry expert and consultant Jody Shilan of From Design 2 Build. The topic of this first webinar was “Create the Un-Biddable Landscape Plan and Proposal”:

If you’re tired of clients taking your plan and proposal, shopping it to the competition and getting a lower price, then this topic is perfect for you. We show you what you must include in your landscape plan and what you should never, ever, ever put on your drawings. Finally, a way to make your competitors do their own homework.

  • Learn how to keep your designs conceptual and flexible.
  • Why you should never give them your “Secret Recipe”.
  • The 3 “Magic Words” that makes comparable pricing impossible.
  • Apples to Oranges is the only way to go.

Some supporting material from the webinar: the PowerPoint file and Questions & Answers.

For best viewing of the video below, click the “Change quality” button on the bottom and choose “720p (HD)” and then, if desired, click the “Full screen” button in the bottom right corner.

About the Presenter:

Jody Shilan is a former landscape contractor and award-winning designer. He has sold tens of millions of dollars of installation work throughout his career, and now uses his 35+ years of experience to teach other landscape design/build contractors how to dramatically increase their sales and standardize their landscape design/build/sales process. He does this through private consulting, public speaking, group workshops and his exclusive “members-only” website at

He is the former President and now Executive Director of the New Jersey Landscape Contractors Association (NJLCA). In addition to this, he is a PLANET Trailblazer, Landscape Ontario Preferred Consultant and is now a radio talk show host on FD2B “Talk” Radio, a weekly Internet radio show where he interviews the industry’s top landscape professionals, business owners and the green industry’s consultants.