Sticking to your core values is what makes you great, regardless of what your competition is doing. Far too often we worry about what others are doing and it causes us to veer away from our original plan. Sure, we need to be keenly aware of our surroundings and what is happening around us but my point is don’t let it take you off your course.
DynaScape is laser focused on our core values:
- An unwavering attention to detail
- An unrelenting demand for quality
- Over the top delivery
- And, superior customer service
In your landscape business, do you have someone that is responsible for quality? Sure, you’d expect everyone in the company to maintain a certain level of quality. But who is your quality driver? Someone that will stand on a table and throw a chair across the room because the expectation is not being met. Someone who so passionate about the highest level of quality that they will make everything else grind to a halt until every effort is made to achieve their quality expectation.
I agree, there’s a risk/reward discussion that must take place when implementing something like this, but if it becomes part of your culture then everyone becomes your driver for quality. They’ll call out other team members when they’ve cut a corner or got lazy for a moment. The result is a reputation in your community that is so admirable and respectable that you’ll be booking work a season or two ahead. The result is a culture within your company that is so attractive to those who don’t work for you that you’ll always have a pile of resumes to draw from. The result is a community who follows what you do and is proud of the work you do.
Be so focused on your core values that you won’t let anyone get in the way of them.