In an age where email and digital ads dominate, creating a business flyer may sound like a waste of time. But believe it or not, flyer marketing is still a relevant and effective modern marketing tool. In fact, research shows that:
- 89% of people remember receiving a flyer. That’s more than any other form of advertising!
- 79% of consumers hang onto flyers, share them, or at least look them over.
- 88% of companies polled said distributing flyers helped boost their sales.
So, how can you leverage this overlooked marketing tool for your landscape design business? We’ll walk you through it step-by-step!
In this article, we’ll dive into the gritty details of good (and bad) business flyer design, effective distribution, and the best resources available to help you create them.
Ready? Let’s get started.
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Know Your Audience & Your Goal
There’s an old saying that marketing to everyone is marketing to no one. But what, exactly, does that mean?
Essentially, it means that if you’re trying to reach too many people with your messaging, it’s not going to resonate with anyone. To ensure your marketing is truly effective, you must speak to a specific audience, i.e., your customers.
So, before you can design an effective flyer, you need to identify that audience—your Ideal Customer Profile (ICP). Who are you targeting with your services? What demographics or characteristics make someone a qualified potential customer for your company?
Here are a few examples of what an ICP might look like for a landscape design company:
- Owners of small commercial properties
- Homeowners interested in sustainability
- Owners of small, private urban lots
- Ranches and equestrian property owners
- Homeowners with swimming pools
- Property owners in HOAs and gated communities
- Apartment owners or property managers
By zeroing in on your niche audience, you can create a flyer that speaks to their unique needs and pain points. In the end, this will win you more business and raise brand awareness.
Once you know who your flyer is speaking to, you can outline what you want it to say to them.
What do you want someone who reads your flyer to do? Check out your website? Book a free estimate? That’s your goal. And the goal of your landscape design flyer should inform every choice you make during its creation.
Landscaping Flyer Content Strategy
Let’s talk about the content of your landscaping business flyer in a little more detail.
First, you want the name of your landscape design business (and a logo, if you have one) to be in a prominent place. On a folded piece, that’s usually the front, so it’s visible before the flyer is opened. On a one-sheet flyer, you’d want to place your name and logo at the top.
Next, you need a headline. This should grab readers’ attention by focusing on your specialty and how you’ll solve their problems. Don’t be afraid to get creative, either. You want it to be something they’ll remember. Here are a few examples:
- “Save Water with Award-Winning Native Plant Landscaping”
- “Transform Your Yard into a Stunning Outdoor Oasis”
- “Professional Landscape Design That Wows—and Works”
- “From Concept to Curb Appeal, We Do It All”
- “Make Neighbors Jealous with a Yard You Love”
- “Expert Landscape Design for Homes & Businesses”
- “During Outdoor Spaces into Showplaces”
Your flyer should also briefly list your services. You want readers to be able to get an overview of what you offer at a glance. Don’t be afraid to be specific, like:
- Custom Landscape Designs
- Outdoor Living Spaces
- Patios & Walkways
- Garden & Planting Plans
- Water Features & Lighting
- Landscape Renovations
- Seasonal & Sustainable Designs
- Commercial & Residential Projects
- Irrigation Systems
Beyond your business name, logo, and service highlights, here are the other elements your landscaping flyer should include:
- Testimonials from happy clients
- Geographic service area
- Pricing or how to obtain estimates
- “About Us” with credentials and licensing
- Online and phone contact information
Lastly, bring it back to that end goal. Close the flyer with a call to action (CTA) that encourages readers to take the desired action. For example, “Call today to schedule before the busy summer season,” or “Ask about our new customer discount.”
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Visual Design Principles for Landscaping Business Flyers
Once your content is ready, it’s time to bring your flyer to life visually. Just like with the text, keep your design simple, clean, and easy to digest.
Avoid cramming in every detail. Instead, share just enough highlights to spark interest and guide readers to your website for more information. This keeps the layout uncluttered and gives the eye room to rest.
Consistency is key with typography. Stick to one or two easy-to-read fonts and avoid overly decorative styles. Make sure the text is large enough to read from about five feet away, so it catches attention even at a glance.
Pair your headline with images that captivate. Depending on your layout, you might use one stunning background photo or a few smaller images showcasing your best work. (We’ll go deeper into image selection in the next section.)
Finally, think about how the eye will travel across your flyer.
Visual hierarchy matters—people in Western cultures naturally read in an “F” or “Z” pattern, scanning from left to right and moving between larger blocks of content. This principle, common in web and digital design, works just as effectively for print. Use it to place your most important elements where they’ll be seen first.
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Effective Use of Images & Graphics
Landscape design is a highly visual profession. So, you want your flyer to reflect the beauty you create with your work.
For one, that means image quality and resolution need to be high. You should speak with your printer about specifications to ensure your photos will be crystal clear once printed. Blurry photos look amateurish, especially in these high-tech times.
When it comes to how many photos you use on your flyer, think less is more. Avoid using too many when a few really good ones will do. Rather than placing them all together, space them out across the flyer for more visual interest.
Also, avoid generic, AI-generated, or royalty-free images that everyone uses. Ideally, the photos on your flyer should be from your own projects, depicting the actual work you do. You wouldn’t want to show pictures of a tropical garden if you’re working in northern New England, for example.
Don’t think that all your images have to be photographs, though.
You might want to include a sketched project concept or a blueprint-style design plan. Those can add an artistic touch to the final product, and they tend to soften too many right angles in the flyer layout while making you look like a pro.
Font, Color, & Layout Tips
Earlier, we touched on the importance of bold, easy-to-read fonts. Building on that, keep your color palette limited and professional. Too many colors or neon shades can overwhelm the eye and make your flyer feel less polished.
Choose font colors that complement your company logo. They don’t have to match exactly, but they should work together visually.
You can also use color psychology to your advantage. For example, blue conveys reliability and trust, while green and yellow evoke freshness, growth, and new beginnings. These subtle cues can help connect with your audience on an emotional level.
Maintain plenty of white space so your design feels open and inviting. A minimalistic layout will look cleaner and make your key messages stand out. Remember—your flyer’s goal is to capture attention and inspire action, not to tell your entire business story on one page.
Identify the two or three most important messages you want to emphasize. This will likely be your headline, call-to-action, and a standout detail like a seasonal special or award. These should be in the largest, boldest text so they draw the eye first.
Mistakes to Avoid in Landscaping Flyer Design
Now that you know the dos of landscaping business flyer design, let’s take a minute to review some don’ts!
Even the best-looking flyer can fall flat if it makes these common mistakes. Keep this checklist handy to ensure your design works for you, not against you:
- Targeting everyone instead of a specific audience
- Skipping an attention-grabbing headline
- Overloading the layout with too much text or too many visuals
- Using unprofessional fonts or clashing colors
- Choosing fonts that are too small or overly decorative
- Including low-quality, blurry, or overly generic images
- Packing the flyer with industry jargon that confuses readers
- Leaving out essential contact details like your phone number or website
- Forgetting to add a clear call-to-action that tells people what to do next
Avoiding these pitfalls will keep your flyer focused, polished, and persuasive. That way, it can actually get results instead of just taking up space on someone’s counter.
Best DIY Tools & Templates for Landscape Flyer Design
Not long ago, creating a professional business flyer often meant hiring a graphic designer. That’s still a great route if you’re short on time or want a custom, high-end result.
But today, there are plenty of free or low-cost online tools that let you design a polished flyer right from your own computer.
These platforms offer ready-made templates you can easily customize with your own text, colors, and images—no design degree required. Here are three top DIY-friendly options:
Canva
From Canva’s home page, head to Templates, Business, and then Flyer. Browse the options or use filters to narrow your search. Many designs are free, and premium templates are marked with a small crown icon.
Don’t get hung up on the sample text or business type shown in the preview. You can swap out every element to reflect your business. Focus on finding a layout, font style, and color palette that matches your brand.
For example, this sleek construction company flyer or the professional insurance template could be easily reworked for landscaping.
Once you’re happy with your flyer, you can save it and download a digital version. Or, you can work with Canva’s printing services to finish the job.
VistaPrint
VistaPrint started as a printing service, so their templates are simpler and more print-focused. For a straightforward process from design to delivery, use their VistaCreate design app to integrate seamlessly with printing.
While the template selection is simpler and more limited than Canva’s, there are several that are well-suited to landscape design.
They also offer a variety of sizes, from standard 8.5×11 to postcards. And they let you coordinate your flyer design with matching business cards, banners, and stickers.
Adobe Express
Adobe Express offers both free and paid plans (with free trials), plus a Teams option for collaborative design.
To get started, go to Create, Document, and then Brochure, or Print, and then Flyer. Premium templates are marked with an icon.
Like Canva, Adobe Express has a wide variety of layouts that work well for landscaping, with plenty of room for high-quality photos. You can print your flyer directly through Adobe Express or export the file to use your own printer.
Fotor
Fotor combines an easy-to-use design platform with powerful built-in photo editing tools. It’s a great option for landscaping businesses that want their images to do the talking.
You can start with one of their professional flyer templates. Then, enhance your before-and-after shots with brightness, color correction, and cropping tools before dropping them in.
It also includes a library of shapes, icons, and backgrounds that can help you highlight seasonal promotions, awards, or special offers. Fotor’s drag-and-drop interface is straightforward enough for beginners, yet it offers enough flexibility for more polished designs. When you’re done, you can export in multiple formats for web or print.
Marq (Lucidpress)
Marq—formerly known as Lucidpress—focuses on keeping your marketing materials consistent across all campaigns.
You can create “locked” templates that preserve your brand colors, fonts, and logo placement. This allows anyone on your team to create new flyers without accidentally straying from your brand guidelines.
Its template library includes options specifically designed for small businesses, and the platform supports both print and digital outputs. This makes it easy to create a flyer you can hand out at local events and also repurpose as a PDF or email attachment.
Marq also has team collaboration tools, so designers, marketers, and business owners can work together in real time to finalize the perfect flyer.
With so many tools to choose from, it can help to see them side-by-side. The table below compares cost, standout features, and which type of user each tool is best suited for. It’ll help you quickly decide which is the right fit for your landscaping flyer project.
Flyer Design Tool Comparison
With so many tools to choose from, it can help to see them side-by-side. The table below compares cost, standout features, and which type of user each tool is best suited for. It’ll help you quickly decide which is the right fit for your landscaping flyer project.
| Tool | Cost | Best Features | Best For |
| Canva | Free plan + Paid from $12.99/mo | Large template library, easy customization, direct printing | Businesses wanting creative freedom & large template selection |
| VistaPrint | Free design tool, printing costs vary | Simple templates, integrated print services, multiple sizes | Quick print-ready flyers & matching marketing materials |
| Adobe Express | Free plan + Paid from $9.99/mo | Team collaboration, Adobe quality, direct printing | Collaborative teams & high-quality layouts |
| Fotor | Free plan + Paid from $8.99/mo | Built-in photo editing, seasonal promo templates, easy drag-and-drop | Image-heavy flyers & seasonal promotions |
| Lucidpress (Marq) | Paid plans from $10/mo (no free plan) | Brand consistency tools, locked templates, real-time collaboration | Companies producing multiple flyers & needing brand consistency |
Flyer Printing & Distribution Tips
Once your landscaping flyer design is complete, the next step is to get it printed and into the right hands. Thankfully, today’s options make this easier than ever.
Many online design platforms offer integrated printing services, giving you a one-stop shop from design to doorstep. Whether you go that route or work with a local print shop, you’ll need to decide:
- Size: Standard 8.5″ x 11″, half-page, or postcard?
- Format: Single sheet or folded brochure?
- Paper finish: Glossy for vibrant colors, matte for a softer, more refined look.
- Printer specs: File type, bleed settings, and resolution requirements.
If you’re unsure, look at business flyers in your community and note which ones feel polished, eye-catching, and aligned with your brand image.
Where to Distribute Your Flyers
When sharing your flyers, start with the places your ideal clients already are. If you work with local small businesses, consider mailing flyers directly to them, hand-delivering them to offices, or distributing them at networking events such as Chamber of Commerce meetings.
For homeowners, bulk direct mailings to targeted ZIP codes can be effective. You might also consider strategic placement in stores they frequent, like garden centers, home improvement stores, or outdoor furniture retailers.
Another way to expand your reach is to network with other professionals. Focus on building relationships and partnering with professionals who are in fields that share your target audience, such as:
- Real estate developers and agents
- Property management companies
- Local Airbnb and homeshare hosts
- Swimming pool and hot tub specialists
- Architects and urban planners
- Plumbers and civil engineers
- Golf course and athletic field managers
- Home remodelers and renovators
Hosting a free workshop or demonstration on landscaping topics is another smart way to get flyers into the hands of people already interested in your expertise. Whether it’s a talk on seasonal planting, outdoor lighting, or sustainable design, every attendee leaves with your flyer and a stronger impression of your skills.
Evaluating & Refining Flyer Effectiveness
Creating a great landscaping business flyer is only half the job. The other half is knowing if it’s actually working.
Increased website visits or phone calls are a good sign, but the goal is to dig deeper. You want to know which audiences respond best and whether your flyer, specifically, was the reason they reached out.
Here are a few ways you can track flyer performance:
- Include an exclusive promo code or QR code that appears only on your flyer.
- Use a unique phone number dedicated to flyer campaigns.
- Offer a special discount or service in the flyer that isn’t mentioned anywhere else.
This will help give you concrete data to guide future flyer marketing decisions.
Test & Compare for Better Results
If you’re torn between two designs, try A/B testing.
Send half your prospects the “A” flyer and the other half the “B” flyer, then track which one brings in more leads or contracts using the tracking methods above.
A recent survey found that nearly half of businesses don’t experiment or learn from marketing failures, which means they miss out on opportunities to improve. By testing, tracking, and refining, you can outpace competitors and make sure every flyer you print works harder for your business.
Get Started with Great Landscaping Business Flyer Design
Ready to start creating a flyer that gets noticed—and gets results? Use these expert tips to boost your chances of success:
- Review what’s worked before. Look back at any past flyers that brought in leads or jobs. What elements made them effective? Was it the headline, the imagery, or the offer? Carry those winning elements into your new design.
- Research your competition. Study other landscaping flyers in your market. While you should never copy them, you can use them as inspiration for layout ideas, color choices, and messaging angles.
- Get early feedback. Share your draft flyer with a few trusted clients or colleagues. If you can’t decide on a photo or layout, run a quick poll on social media to see which version your audience prefers.
- Sketch before you design. Before diving into a digital template, create a rough hand-drawn mockup. This will help you spot layout issues and plan your content flow before committing time to the final design.
- Always proofread. Have at least one other knowledgeable person check your flyer for typos, grammatical errors, and inconsistencies. Small mistakes can hurt your professional image.
- Track your investment. Use landscape design or contractor business management software to log all flyer-related expenses. This makes it easier to manage budgets for printing, mailing, and promotions, and to calculate your return on investment.
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